Board advisoryIndependent perspective. Practical experience. Long-term thinking.

Strong governance is about more than oversight. It is about helping organisations ask better questions, navigate complexity with confidence and create sustainable value over time.

Francesca brings the perspective of an international executive who has led transformation across enterprise organisations and founder-led businesses alike. She combines governance discipline with practical commercial experience, bringing independent judgement, strategic curiosity and a collaborative approach to every boardroom.

Board value

  • 01

    Strategy

    Helping organisations define long-term direction while balancing opportunity, risk and execution.

  • 02

    Commercial growth

    Providing perspective across consumer markets, commercial strategy, pricing, distribution, partnerships and international expansion.

  • 03

    Transformation

    Supporting organisations through operating model redesign, digital evolution, organisational change and commercial transformation.

  • 04

    Leadership

    Partnering with CEOs and executive teams to strengthen organisational capability, leadership succession and culture.

Index

Areas of contribution

  • Commercial growth
  • Business transformation
  • Consumer and retail
  • Digital and omnichannel
  • Marketplace strategy
  • International expansion
  • Organisation design
  • Leadership and succession
  • Purpose and ESG
  • Risk and governance

Board opportunity specialisms

  • Consumer
  • Retail
  • Lifestyle
  • Wellbeing
  • Hospitality
  • Sustainability
  • Digital commerce
  • Founder-led growth businesses
  • Private equity portfolio companies
  • Purpose-led organisations

Governance perspective

  • The most effective boards balance challenge with partnership.
  • They encourage courageous thinking.
  • Support management without replacing it.
  • Remain curious. Ask thoughtful questions.
  • And help organisations build capability that extends well beyond quarterly performance.

Board experience and credentials

  • NACD Directorship Certified®
  • Chief Commercial Officer
  • Former Vice President and General Manager, Nike
  • MBA
  • BSc (Hons)
  • Global leadership across North America, Europe, Asia Pacific, India and Latin America

Board biography (PDF)

“The role of a board is not simply to govern performance, but to shape the conditions in which enduring success becomes possible.”

Working together

Contribution grounded in practical leadership.

Francesca’s contribution is grounded in practical real-world leadership experience, global perspective and a commitment to creating enduring value for shareholders, customers, employees and communities alike.

Next practice

Founder advisory