In their wordsThe work, described by the people who commissioned it.

Vicky Browdy · Founder · Litknit

Francesca has an incredible ability to see possibility where others see uncertainty. She has helped me stay true to my vision while creating the clarity, accountability, and confidence to turn ideas into reality.

Building a company is deeply personal, and every founder needs someone who understands both the business and the person behind it. Francesca asks thoughtful questions, offers grounded guidance, and has an extraordinary gift for recognizing potential before it becomes obvious.

Every conversation leaves me with greater clarity, renewed confidence, and the courage to keep moving towards my true north.

Sam Trickett · Founder · Kinda

After just one conversation with her, the overwhelm turned into confidence. She listened, asked great questions, and had the ability to cut through the noise and show me what mattered to focus on. Complicated things became simple, there was no room left for self-doubt. I'm not sure Kinda would exist if I weren't lucky enough to have met Fran.

Jérémie Maret · Founder · HU.SPACE

Francesca gave my companies what founders rarely get: commercial discipline delivered with genuine care. She reshaped our strategy, our sequencing and our investor story, told me the truth kindly and early, and saw the person and the business at once. One of my companies exists because she insisted it should.

Sam Trickett · Co-founder · Walrus Wellness

Walrus was the first company I co-founded, and I had little experience with the groundwork needed to build something solid. Fran kindly offered her expertise — and delivered.

Within four days of a single conversation, she came back with a full breakdown: brand positioning, price point, a complete plan to build from. It gave us, as founders, a real wave of confidence — and a platform Walrus has been growing from ever since.

Fran is compassionate, supportive, and gives founders the belief that they can achieve their goals. We feel lucky to have had her guidance.